Often, tonic waters and sodas spend their life on the shelf blending in, accepting that all they will ever be are mixers. It is as if they are only ‘half’ of a product.

The challenge in Pop Tonic’s brand development was to create packaging for a non-alcoholic beverage that was attractive to both ends of the market - those who are looking for something to mix with their choice of spirit, but also those who might be keen to try something new and drink the product on it’s own.

Strategy and Creative Direction / Visual Identity / Website Visualisation / Package Design