Working with small business gurus looking to elevate their brand through strategic, human-centered design.
FEATURED WORK
FEATURED WORK
ARTHURS
DELI + WINE
Strategy and Creative Direction / Visual Identity / Menu Design.
MISTER C’S
Visual Identity / Menu Design / Socials.
PRESSED
Strategy and Creative Direction / Visual Identity / Menu Design / Package Design.
POP TONIC
Strategy and Creative Direction / Visual Identity / Menu Design / Package Design.
LUNA + SAGE
Strategy and Creative Direction / Visual Identity / Menu Design / Package Design / Store Signage.
SERVICES
Let’s make sure there’s some method to the madness before we jump into the deep end.
If your vision to launch or rebrand is clear as day, then pull up a chair, because this package is for you.
Your identity is solid…
Let’s put a face to the name and level up your brand with a website.
Short on time? I got you.
Studio Days are a 1:1 session that will see your Brand or Website completed in one day*
YOUR DESIGNER
Hi, I’m Lauren!
Let me share a little about myself and how I roll.
Well, I’m more than just a Graphic Designer - which is good for you, because if you’re looking to develop a successful brand, there’s more to that than just a pretty logo… but we can talk more about that later. I am a qualified Design Engineer, which means I’ve got a good mix of experience working both in agencies and as a freelancer, developing physical and digital products for all sorts of brands.
These days I work with clients looking to develop the strategy and visual identity of their brands rather than their physical products, but with the same user-centric focus.
What does that even mean? It means that when we work together, I’ll be able to harness my experience in physical product development and user experience analysis to bring a unique angle to your brand and web design process.
I place a lot of weight on the early discovery and strategy phases of your brand development, and I’ll be digging deep to find your humans. I am confident that they’re going to like what they see (and you will too).
Oh and PS - you’ll still get that pretty logo… and much, much more.
So what do you think? Shoot me an enquiry and we can get some magic happening.
Lauren ✨
Why use a brand strategist
Your Brand is more than just a logo, it is how your customers identify and experience your business! In the scheme of things, the logo development for a brand is a very small part of what goes into building a successful Identity… and it’s really one of the last things that happens in the process.
A Brand Strategist differs from a Graphic Designer in that they work to understand the key fundamentals of your business. They will identify your business’ market, and it’s competitors, to develop a solution that provides a strong, effective and competitive position in the industry whilst expressing the personality of your business.
Effective branding tells a story, captures the vision and voice of your business and provides consistency across all of your customer touch points - from the online presence, to the face-to-face service style, marketing, advertising, uniforms, print collateral… you get the idea.
